5 Instagram marketing tips to promote your upcoming soccer tournament

There’s no better way to encourage athletes to play harder than stands full of screaming fans. And one of the best ways to get more people to attend your games is with some good old-fashioned social media marketing.

In 2023, there are over 2.35 billion monthly active Instagram users, making it a great place to focus your social media marketing efforts. Here are five tips to help you promote your upcoming soccer tournament on Instagram.

Complete your Instagram profile

Whenever someone sees your amazing Instagram content, they might click on your profile to learn more about your team. When they get there, make sure there’s plenty of content for them to look at!

Completing your Instagram profile is a great way to give users a general idea of what your team is all about. Fill out all portions of your profile, including:

• Profile picture
• Biography
• Link to your team’s website

Social media is all about fun, so feel free to have some fun with your profile picture and biography. You want to make your team seem fun and engaging, so more people will want to come cheer you on.

Use Instagram post templates

With so many users uploading millions of posts every day, Instagram feeds can get pretty busy. If you want to stand out from the pack and promote your soccer tournament, you need to upload only high-quality content. Since you’re busy practicing for the big game, the best way to quickly create eye-catching posts is with templates.

There are thousands of free soccer social media post templates available from websites like PosterMyWall. Simply browse the designs, choose the one that best fits your team’s style, customize the information, and you’re ready to post to your Instagram page.

Upload videos to Instagram Stories

Instagram Stories are short pieces of content (typically videos) that are stuck to the very top of the feed and disappear after 24 hours.

Because they’re right at the top of the page, it’s easy for users to see and click on to learn more about your team. And because they disappear, it’s the perfect place to post informal and fun content to showcase your team’s personality and promote your upcoming tournament.

Stories are the perfect place to post fun practice content, team-building activities, or even just a silly dance or two. Show your followers who you really are, so they’ll want to come cheer you on!

It’s a good idea to always have at least one story active, so your profile is always at the top of everyone’s feed.

Tag people in your posts

There’s a good chance that most of the players on your team have Instagram profiles themselves. And anyone who has an Instagram profile has at least a few followers. When you post a picture or video, remember to tag the players so they can easily share the post with their followers to get even more views on your content.

Tagging someone on Instagram adds your post to their profile. When their friends look at their profile, they’ll see information about your upcoming soccer tournament, even if they don’t follow your soccer team. It’s a great way to extend your reach. Plus, it’s always fun for the players to see themselves in posts!

Include the right hashtags in your posts

Hashtags are all the rage on social media. But they’re more than just a trend. Hashtags lump your posts in with like content, making it easy to find for people who might not follow or even know about your account.

For example, if you add the hashtag #soccertournament to a post, Instagram will put it with all the other posts using the same hashtag. If someone was then looking for a soccer tournament to go to, they could search for #soccertournament and see all the posts using that hashtag on one page.

You can add as few or as many hashtags as you want, but it’s better to add only between three and five per post. You don’t want to overdo it! Do a bit of research to see which hashtags are trending at the moment and filter them into your content.

Just make sure the hashtags you use are relevant to the post. You don’t want to use #christmascookies if you’re posting a highlight reel from last years’ season — unless one of the highlights was making cookies as a team, of course.

Fill the stands with Instagram marketing

The best way to win a soccer tournament is to have plenty of screaming fans cheering you on. And if you want to fill the stands, you have to promote your tournament where most people spend their time. In 2023, that place is Instagram!

The cornerstones of a great Instagram marketing campaign is to start by completing your profile, posting only high-quality content by using templates, upload plenty of Stories, tag the people in your posts, and use plenty of hashtags. With all your Instagram marketing efforts working together as a team, you might have to bring in more bleachers to seat all the fans at your upcoming soccer tournament!