Nigeria leads Africa's sports boom: Football passion and betting apps in 2025

Football has always been at the heart of Nigerian culture, but in 2025 it is increasingly tied to another fast-growing sector, sports betting. From the Nigerian Professional Football League (NPFL) to international tournaments like the Africa Cup of Nations (AFCON) and the African Nations Championship (CHAN), Nigerians are not only watching the game, they are also placing bets in record numbers.

With smartphone technology and betting apps making it easier than ever to participate, Nigeria has now emerged as Africa's largest sports betting market.

Key Takeaways

Nigeria has emerged as Africa's largest sports betting market in 2025, with football at the center of this boom, driven by smartphone technology and betting apps.

• Nigeria leads Africa in sports betting with over 168 million active bettors, making up 71% of its population.
• The Nigerian Professional Football League (NPFL) and international tournaments like AFCON and CHAN attract significant betting interest, with smartphone apps playing a crucial role.
• Responsible gambling practices are emphasized as the sports betting market grows, highlighting the importance of setting budgets and avoiding chasing losses.

Nigeria’s dominance in Africa’s betting landscape

A recent Business Insider Africa report shows Nigeria leads Africa in betting, with over 168 million active bettors, about 71% of its population. This makes it the continent’s largest sports betting market.

South Africa comes next with 58.3 million bettors (90% participation), followed by Kenya with 45.5 million and Uganda with 44.7 million. Tanzania and Ghana close the top six, and together these nations account for more than 440 million bettors.

The spread of smartphones and mobile internet has fueled this boom. Instead of relying on physical shops, Nigerians now use websites and betting apps to place wagers, especially on football, the country’s favorite sport.

Betting and the Nigerian Professional Football League

The NPFL remains a central attraction for both fans and bettors. The 2025–26 season, which began in August, has brought fresh excitement with clubs like Enyimba International, Rangers International, Remo Stars, and Plateau United competing for the title.

Big fixtures such as Enyimba vs. Heartland FC often attract heavy betting interest, while matches like FC Ifeanyi Ubah vs. Wikki Tourists are favorites for live betting on mobile platforms and apps. For bettors, closely monitoring player fitness, suspensions, and team form is crucial, as even small changes can swing odds in the NPFL.

Nigeria’s AFCON challenge

Nigeria’s national team, the Super Eagles, are preparing for the 2025 AFCON in Morocco. Recent qualifiers have shown their potential, with standout performances from players like Ademola Lookman and Victor Osimhen. However, squad dynamics are shifting under new coach Éric Chelle, appointed in January 2025, whose strategies will shape Nigeria’s path in the tournament.

The Super Eagles are perennial favorites, but strong rivals such as Senegal, Ghana, and host nation Morocco are expected to provide tough competition. For betting enthusiasts, AFCON matches on popular betting apps offer some of the most attractive odds of the year.

CHAN 2025 and local talent

Alongside AFCON, Nigeria is also competing in the African Nations Championship (CHAN), a tournament restricted to players active in domestic leagues. This gives NPFL stars a chance to shine on a continental stage. Coach Augustine Eguavoen has already named a 30-man provisional squad, including experienced players like Rabiu Ali. 

Because CHAN matches feature squads without high-profile European-based players, outcomes are less predictable, making betting more challenging but often rewarding — especially for those using betting apps that allow live odds and flexible wagers.

Betting responsibly in a growing market

As Nigeria’s betting sector continues to expand rapidly, responsible gambling is more crucial than ever. While betting apps make placing wagers easier, they also make it easier to lose track of spending if caution is ignored.

Set a budget before betting and only risk what you can afford to lose. Avoid chasing losses, as bigger stakes after a setback often lead to more trouble. Keep emotions out of it, supporting a favorite club doesn’t always mean it’s the best bet. Use live betting with caution since odds change fast, and only wager when you spot a clear advantage.

As betting becomes more embedded in Nigerian football culture, these safeguards help fans enjoy the sport without falling into harmful patterns.

Nigeria’s football and betting industries are closely linked. The NPFL delivers exciting fixtures, the Super Eagles gear up for AFCON and CHAN, and the country leads Africa in betting thanks to its huge population and love for the game.

For many Nigerians, football in 2025 is about both the thrill of goals and the extra excitement of using betting apps. With caution and discipline, this mix can keep the sport enjoyable throughout the year.